

Huh. Mid 20th century? But that’s when America transitioned to relatively high and progressive income taxes instead of relying on tariffs. It’s also when massive state spending on education lead to a large chunk of Americans being able to care about something other than themselves, a precursor to progressivism in America and the civil rights movement.
If anything, I think Americans appear to want to go back to the Gilded Age, known for its massive inequality, corruption, and excessive-wealth-flaunting.
Sounds like you haven’t been on the same corners of the internet as I have, because reading about co-washing is not strange to me. Have you been to hair care communities?