What capitalists are doing is intentionally sharpening the contradiction, probably with the goal of a revolution or reform in their favor (as can be seen in the USA right now). The neat thing about sharpened contradictions is that it will inevitably lead to change, the bad thing is that this is a massively organized effort with tons of planning and coordination, and The People:tm: are not ready for it.
Pirating movies is pretty good though. Mainstream media always manages to exploit labor incredibly harshly, to the point of suicide, and that behavior should not be rewarded IMO. Of course there is no ethical consumption under capitalism, but one can dream. As an aside, pirated media is also incredibly convenient. There is a great community spirit in the piracy community.
the idea of “just browse the web normally with someone looking over your shoulder taking notes on what you like to then sell you shit - or even better, it infers what you like using magic and can even tell when you’re pregnant before you know it yourself” can be nice in some ways I guess, but yeah I agree. no thanks.