Their number also makes no sense if you look at the previous figure “Over 188 million people in the United States use a subscription video streaming service”. Average of 10 bucks a month makes 1.8 billion revenue per month, which means the bring in roughly 21.6 billion per year in revenue… Are they suggesting that MORE people choose piracy over streaming services? That feels like a ludicrous claim. More likely they are estimating the number of “illegal downloads” and assigning the price to buy a digital copy instead… Like if piracy was impossible the people that do it would be buying digital copies instead of signing up for streaming services.

And that is all before you look at your point, that a vast majority of the “illegal downloads” they are likely claiming would have never been sales, they would have just been people that never consumed their media.

It is also worth pointing out that the movie industry stole that anti-piracy ad. It was submitted to a festival competition and then the industry slapped it at the start of every DVD made for several years without ever even asking the creator and owner for permission or offering compensation. They did not go to jail when it went to court, oddly enough…